This degree program provides knowledge and in-depth competences in the innovative field of marketing and business management in the farming and agribusiness sector. It follows a supply-chain approach, aiming to enhance the economic, social and environmental quality and sustainability of agricultural production. The programme allows students to apply the typical technical knowledge of the primary sector to the referred socio-economic context. It provides the competences needed to investigate and analyse the political and economic dynamics underlying national and international markets in the primary and agribusiness sectors.