The first cycle degree programme in Industrial Design aims to train industrial designers combining instrumental knowledge for project development with the ability to contextualise hypotheses of engineering, development and production. In particular, the programme trains designers able to consider the constraints and resources of the industrial system they work in their design work. The programme aims to provide the tools for formal and functional product representation, transmitting digital image production techniques, knowledge of visual languages, perceptual mechanisms and colour systems, as well as competences in product planning, design, distribution market launch methods.