BSc Hons Modular Marketing

This course will help to become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles. You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities, practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional. You will study areas such as consumer psychology and behavior, the interface of business with society and culture, business economics, strategic management, market research. This course is offered in Belfast campus.