BSc Hons Communication Advertising and Marketing

This course aims to develop an understanding of communication and to help you make use of this in developing a detailed awareness and insight into particular professional communication contexts. More specifically, you will develop a practical awareness of the business context within which the communications industry operates; develop a working knowledge of advertising, public relations and marketing practice; develop a critical awareness of a range of methods of communication research; acquire knowledge and understanding of interpersonal communication; acquire knowledge and understanding of the role of language, both spoken and written; explore the implications of ongoing developments in digital communication for both communication theory and practice. This course is offered in Belfast campus.