Masters Programme in Marketing

It is an exciting time to be a marketer. Markets have become truly global, and digitalization further accentuates the global flow of goods and services, and breaks barriers for market entry. Digital technologies are also revolutionizing the way companies interact with customers and identify customer needs and wants. Simultaneously, customers find new ways to express their desires for identity and community through market provided resources. Finally, companies behaviors are increasingly exposed to the scrutiny of various stakeholders.