The Business Administration : Entrepreneurship and Management in the Creative Industries -MSc is designed for two groups: those who are interested in the creative industries because they want to be involved in those industries themselves; and those who want to be prepared to deal with challenges in any industry where creativity and innovation play a central role.The degree allows to develop a broad understanding of business organisations and provides with subject-specific knowledge in areas such as markets, customers, finance, operations, communication, information technology and business policy and strategy.