The Media & Creative Industries programme covers current issues in organisation, policies, production, management, marketing and distribution of media companies and creative industries, paying due attention to the impact of digitalization and digital media and the role of audiences. While the programme focuses on the workings of the media and creative industries, it also addresses the cultural significance of the media and creative industries for society. The programme meets the growing demand for academically trained media and creative industry experts who are able to respond effectively and inventively to changing conditions, complex issues, and new opportunities for media and creative enterprises.