Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
By the end of this course, you'll be able to:
--describe the underlying economics of innovation, technology, and market disruptions
--weigh the pros and cons of current digital technologies driving advancement
--utilize BCG's digital transformation framework as a "how-to" for digitizing your organization