UX Research at Scale: Surveys, Analytics, Online Testing

Learn how to create, analyse, and report on data from UX research surveys UX surveys offer UX designers the chance to uncover user needs and user attitudes towards a product or system concept they use before connecting these needs to user characteristics. This course, created and led by the University of Michigan, will help you build your skills in survey methodology for UX research. Learn how to conduct UX research at scale You’ll explore the basics of creating an effective UX survey, including when and how to use surveys, what questions to ask, who to ask and how to take on research at scale. As you learn how to conduct a survey of your own design, you’ll build your skills in developing A/B testing techniques as well as analysing and reporting on large scale UX surveys and unmoderated studies. Use online surveys and web analytics to improve UX The course will also introduce you to using web analytics to gain UX insights remotely from a large number of users. As you learn more about behavioural analytics and preference testing, you’ll discover how to critique user surveys so that you can extract actionable insights to inform your UX design. This course is designed for anyone looking to gain experience in UX principles, techniques and processes, specifically in the areas of UX research and online UX testing at scale. This course is part of the University of Michigan’s User Experience Research and Design.