Sports Management in professional football clubs

The program will provide up-to-date knowledge on the different areas that come together in the structure of the Sports Directorate, with outstanding professors, speakers and professionals with proven credentials within the soccer industry. Scouting. Planning. Institutional organization chart. Marketing and Communication. Women's Football. Human and cultural management. Leadership. Technical secretary. Analysis of data. game systems. Children/youth projects. Costumes. Agencies and representatives. The program is aimed at all professionals and students with an interest in the football industry to learn about the different management models of the Sports Directorate in professional football clubs of all levels. Theoretical classes with analysis of real cases. The classes stimulate the active participation of the students, debates, consultations and analysis of their own situations. The transfer of what has been learned to the work context is promoted.