Selling to Chinese Consumers

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Price: 3630 EUR 3630 EUR
Contact The Chinese University of Hong Kong

More details about the program

Description

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

Specific details

Category of Education Business and Economics

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