Selling to Chinese Consumers

Add to Favourites
1 1 1 1 1
Price: 914 EUR 914 EUR
Contact The Chinese University of Hong Kong

More details about the program

Description

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

Specific details

Category of Education Business and Economics

Comments (0)

There are no comments posted here yet

Leave your comments

Search

Related Programs

This three-year programme is designed to equip you ...
While big data infiltrates all walks of life, most ...
This course explores the ways firms overcome chall ...
The aim of the Programme is to prepare socially re ...

 

©2023 EDUCOM NET. All Rights Reserved.

If you find an inaccuracy or you have comments on the description of the university or program - please let us know info@educom.net