Market Research

Add to Favourites
1 1 1 1 1
Price: 966 EUR 966 EUR
Contact University of California, Davis

More details about the program

Description

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.

Specific details

Category of Education Business and Economics

Comments (0)

There are no comments posted here yet

Leave your comments

Search

Related Programs

This Specialization covers marketing concepts but, ...
Throughout the Coaching Skills for Managers specia ...
Business Administration is concerned with all econ ...
Electric cars are more than a novel means of mobil ...

 

©2023 EDUCOM NET. All Rights Reserved.

If you find an inaccuracy or you have comments on the description of the university or program - please let us know info@educom.net