The programme establishes a creative energy through challenging the dynamic of functionality; desirability; the aesthetic; the significance of material; sustainability, social context and ethical issues; and essential considerations to energise design practice. Industry and business focused projects, working with contemporary technologies and the development of visual language skills will help students acquire the knowledge and confidence for product development. You can also elect to complete an additional year of study, to graduate with the BSc (Hons) Product Design qualification.