The Bachelor of Industrial design program prepares students for the profession with a new culture of learning supported by user/student-centered approach, competency learning, design studio-project based learning, applied design research and innovation. With a shorter time span between thinking and making, our new graduates in industrial design create and innovate by value adding, better experiences and interaction, products, businesses and systems. They are thinker-makers and design entrepreneurs, self-starters and all-rounders that can figure out and problem-solve ambiguity, work independently or in collaboration with others in new product development teams, user experience and interaction, product service systems, production and manufacturing.