Promoting an organization, developing relationships with clients and colleagues, building online communities to inform and persuade these are some of the tasks you will face as a professional communicator. In our knowledge-based economy, communication specialists enjoy diverse and challenging careers where employers value their abilities to analyze audiences, understand the variety of communication channels and target their messages. As a Professional Communication graduate, your background in theory and practice will provide opportunities to contribute to complex communication strategies involving traditional and new media for a range of business and professional contexts.