BBA in Sports Administration

St. Thomas University's Sports Administration program teaches the business behind the game, allowing you to become part of the team. You will gain a strong foundation of knowledge in the field of business, examining how the worlds of business and sports interact and how you can make those interactions more profitable and beneficial for every person and interest involved. In addition, you will learn how to market sports effectively and how to plan events, diving into the areas of sports publicity, budgeting, and administration. An interdisciplinary field, sports administration encompasses elements of economics, accounting, marketing, psychology, law, and communications.