Sport Commerce Sport as a Business Enterprise. The Bachelor of Science in Sport Administration is designed to give students an opportunity to learn the fundamentals behind managing the complex and ever-changing sport industry. This is done by incorporating the latest curricular advancements, instituting best practices from industry experts, and harnessing industry experience within the classroom. A clear competitive advantage of the program is the ability to place students into practical sport settings within not only the Baton Rouge and New Orleans area, but also throughout the country. The students take courses in marketing strategies in the sport industry, organizing and administering sport events, managing sport facilities, understanding legal and ethical issues in sport, and more. Students gain practical experience through practicum experiences and an internship.