UFV's Bachelor of Media Arts prepares you for creative production in digital and interactive media, one of the fastest growing industries in B.C. today. Managing creative teams, coordinating work flow, and overseeing a large project in new media requires both knowledge of new media production processes and management skills, particularly listening and writing. These skills, however, must be tailored to this particular field, where most projects are done in teams, self-employment is the norm, and projects must be funded through innovative business models. The Interactive Media Leadership program addresses such needs, focusing on problem-solving, facilitation, and persuasive communication, as well as basic creative production processes.