The objective of the program is to prepare students of the Diploma and BA and B.Sc. degrees for employment in the broad areas of communications, particularly in Radio/TV and Press Journalism, as well as in areas of Corporate Communication, like Advertising, Public Relations and Marketing. To prepare students academically for continued MA studies in both the University of Nicosia M.A. Programme and in other English-speaking countries USA and UK. To provide students with a well-rounded contemporary background in the media area academic and practical so they can become leading professionals in the communication business.