BA Hons International Tourism Business Management

Tourism has become a global phenomenon over the last 50 years, with many economies and tourism businesses around the world relying on their ability to attract visitors. International tourism providers operate within a dynamic, uncertain and competitive environment. In the international business environment, tourism businesses and destinations need to keep abreast of the drivers of change within the global tourism landscape. This is a key step in devising successful long-term tourism business strategies. This course equips you with the business management skills and attributes that the industry is seeking the ability to analyse tourism trends, operate within a turbulent environment and innovative and creative strategies to compete successfully in the marketplace.