Get a broad, high-quality foundation in media and communication with UFV's two-year Associate of Arts degree with a Media and Communications Studies (MACS) option. xamine the evolution of mass media, advertising, and social media channels and how they are changing how people relate to each other. Discuss how different types of media serve the public and shape society. Develop a high degree of media literacy; hone your ability to evaluate the media you consume daily; and learn to use media with effectiveness and integrity.