BA Hons Retail Marketing Singapore

The Bachelor of Arts (Honours) course in Retail Marketing is developed and awarded by The University of Stirling, Scotland and taught at the Singapore Institute of Management. It s a two-year programme for qualified applicants working or intending to work in the retail industry. It provides a solid grounding in the principles of retail business from an understanding of branding and communications, to strategic management, digital marketing and more. Stirling staff are high-profile academics with excellent international reputations, and everything you ll learn reflects the very latest research and industry thinking.