BA Public Relations

The public relations profession is about influencing, engaging, and creating relationships with key audiences to contribute to the way an organization is viewed. The public relations professional has skills that will help to offer insights into the development of an organization's message across multiple channels to internal and external publics within the for-profit, not-for-profit and government sectors. Students in this program will develop strategic planning, writing, organizational, digital media and interpersonal skills that will enable them to assist an organization in multiple promotional activities.