Bachelor of Science in Business Administration in Marketing

Marketing, the study of exchange activities, involves getting goods and services from producers to users. The goal of marketing is to satisfy all the stakeholders of the organization, ranging from employees and suppliers to stockholders and consumers. This is done by ensuring that quality goods and services are provided at fair prices and in a way that benefits the community and society. The marketing graduate would find him/herself in a position working with sales in some capacity. Graduates might be responsible for making sure a company's product is on the store shelves, but in doing so they must have an understanding of what company might be able to sell which products.