BS Marketing in Social Media Marketing

Learn how to leverage social media to engage consumers, build loyalty and increase revenue in the Bachelor of Science in Marketing with a concentration in Social Media program. Southern New Hampshire University's social media degree concentration weaves social media theory and practice with traditional marketing strategy. By electing the social media concentration, you'll dive deeper into the ever-evolving and high-growth online social media marketing environment. You'll learn how to target and engage online communities and, in turn, spread brand messaging to new audiences.