Price:
5767 EUR
Contact
Purdue University West Lafayette
Description
Marketing is positioning a product to be competitive in the marketplace. Successful product positioning means that a firm must be able to define a target market, effectively communicate the value of the product and make the product widely available at an attractive price. The process is the same whether it is a new product or the reinvention of a classic. The world of marketing is constantly changing, with new products, new consumers and new ways to connect the two.
Specific details
Category of Education
Business and Economic
University
Purdue University West LafayetteLocation
United States of America
West Lafayette, Indiana
West Lafayette, Indiana
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