BBA in Marketing

The Quinlan School of Business' BBA in Marketing degree program concentrates on the successful combination of strategic thinking and advanced technology. Through the use of real-world case studies, computer-based simulations, and hands-on projects, students learn to apply marketing principles and evaluate the results of their decisions. The synthesis of computer technology, multimedia resources, and thoughtful consumer analysis allows students to apply both the science and art of modern-day marketing to strategic problem situations.