BBA in Marketing (Integrated Marketing Communications Concentration)

The Bachelor of Business Administration (B.B.A) in Marketing focuses on creating and managing customers. It deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate and deliver that value. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.