BSc Integrated Marketing Communication

If you're thinking of a career in communication that crosses into the business and marketing world, you'll need a broad base of knowledge and a versatile skillset. That's because specialties like creative advertising, digital media and marketing, social media and public relations---once considered separate but equal disciplines---are today intertwined, thanks to the gamechanging impact of digital and social media. To meet the needs of aspiring communication professionals, Canisius is proud to offer one of the nation's only interdisciplinary undergraduate programs in integrated marketing communication.