Price:
8843 EUR
Contact
Boston College
Description
Marketing is a dynamic discipline that thrives on change. Customer wants and needs change, technology changes, methods of distribution change, and our society and culture changes. To be successful in marketing, one must anticipate change. One must be sensitive to new opportunities in the marketplace. With this in mind, students are encouraged to maintain a broad perspective when planning their curriculum. A strength in the sciences makes one more sensitive to technological change, writing and public speaking courses help one become a better communicator of ideas, history and literature provide one with a perspective on change in society, psychology and sociology develop insight into human behavior and so forth.
Specific details
Category of Education
Business and Economic
University
Boston CollegeLocation
United States of America
Chestnut Hill, Massachusetts
Chestnut Hill, Massachusetts
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