This course will help to become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles. You will become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research. You will examine marketing and business basics and develop effective practical approaches to complex situations putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour.