BA Hons in Business and Marketing

The course begins with a focused introduction to the core principles of marketing. We ll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we ll take a wider view to see how marketing fits into the business environment. The business modules on the course enable you to focus on the business issues that you re interested in. You ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business s overall performance.