BA Hons in Advertising and Marketing Communications

The world of advertising and communications is constantly changing. The rise of digital and social media means businesses now have a huge amount of promotional channels available to them. This means there are new challenges for brands trying to get their message across so organisations are hungry for talented professionals who know how to help them stand apart. The course gives you a solid marketing foundation along with specialist studies in advertising and interactive communications. You ll also have the chance to study the development and expansion of media channels, and the challenges communications managers face today. All the way through your studies, we ll be considering real examples and brands.