BSc Marketing

The global economy is undergoing unprecedented integration. Today s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.This highly practical course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. Course develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets.