On this course you will study marketing and management modules together, gaining unique insight into the continuous changes and challenges of the business world. You ll explore the essentials of marketing, both from an academic and a practical perspective. Marketing is primarily concerned with understanding markets, customers and their needs. You ll explore several approaches to this art, including consumer behavior, segmenting, targeting, positioning, promotions, pricing and more. You ll also examine, in great detail, the theoretical frameworks that underpin how organisations respond to market demand. You ll develop skills in market research, advertising, sales and managing projects and people. You ll also gain experience and confidence in presenting and communicating your ideas.