BSc in Marketing And Management With A Year Abroad

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Price: 4734 EUR 4734 EUR
Contact University of East Anglia

More details about the program


On this course you will study marketing and management modules together, gaining unique insight into the continuous changes and challenges of the business world. You ll explore the essentials of marketing, both from an academic and a practical perspective. Marketing is primarily concerned with understanding markets, customers and their needs. You ll explore several approaches to this art, including consumer behavior, segmenting, targeting, positioning, promotions, pricing and more. You ll also examine, in great detail, the theoretical frameworks that underpin how organisations respond to market demand. You ll develop skills in market research, advertising, sales and managing projects and people. You ll also gain experience and confidence in presenting and communicating your ideas.

Specific details

Category of Education Business and Economic


United Kingdom
Norwich Research Park, Norwich

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