Marketing and advertising professions offer challenge, excitement and open up a number of career prospects across different sectors, from commercial businesses to public and not-for profit organisations. This course provides you with in-depth knowledge of marketing, preparing you for a career within this discipline. The course is offered as a general marketing management degree relevant to marketing roles across different sectors. There is also the possibility to specialise in key areas and gain a specific set of knowledge and skills for the workplace. Consequently, you may choose to study Digital Media pathway offered, or continue with the broader Marketing Management route.