BA Hons Marketing Management

Looking to join a graduate training scheme or land a graduate job in marketing This course combines broad-based business modules with specialist studies in marketing management that run throughout the course and represent around 50% of the degree. Specialist topics include marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. The course lasts a compulsory four years as you ll undertake a year-long work placement between your second and final years. Alternatively you can choose to take an international experience by studying in another country as an alternative to the placement. In the final year you ll either undertake a dissertation in an area of marketing management or tackle a consultancy project as part of a team, addressing a genuine need of a client.