BA Hons Marketing Management

Marketers look at the big picture . They scan the environment for opportunities and threats and act accordingly. They use their excellent knowledge of media to segment audiences to ensure that brand communications are reaching the right audience, with the right message at the right time. Marketing is a core business function concerned with the promotion and communication of a brand, product or service. Marketing influences all aspects of a business, including sales and customer service, through to building customer loyalty and brand advocacy. The discipline of marketing is diverse and allows you to build a lucrative career in a number of sectors. Requiring a great deal of creativity, strategic thinking and attention to detail, marketing also demands professional, organisational and communication skills.