BSc Marketing

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Price: 354 EUR 354 EUR
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More details about the program


In today's business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function's role is to identify where these competitive advantages may lie and to ensure that the organisation keeps abreast of, and responds to, market opportunities. The Marketing degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.

Specific details

Category of Education Business and Economic


Aston University


United Kingdom
Aston Triangle, Birmingham

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