BBA in Marketing

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Price: 9450 EUR 9450 EUR
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More details about the program

Description

Marketing examines the issues that arise out of changing consumer behaviors and the operation of market forces. Specifically, it reviews current conceptual, theoretical, and managerial issues concerning new products, price, distribution, and promotion. This concentration also examines market research theories, brand management, service marketing, Internet marketing, and global marketing through analysis of consumer behaviors.

Specific details

Category of Education Business and Economic

University

Yonsei University

Location

Korea, Republic of
Seoul, Seongbuk-gu

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