Price:
3695 EUR
Contact
University of Exeter
Description
Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today s society.
Specific details
Category of Education
Business and Economic
University
University of ExeterLocation
United Kingdom
Devon, Exeter
Devon, Exeter
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