Marketing BBA

Do you want to learn how to present the best face of a company to its customers You ll learn how to present the face of the company to its customers, and how to bring the voice of the customer to the company. Coursework includes areas such as consumer behavior and market research. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Marketing is the process of teaching consumers why they should choose your product or service over your competitors.