Bachelor of Marketing Management

This highly innovative and flexible degree offers a dynamic approach to the management of marketing. You will gain a strong foundation in planning, market research and consumer behavior, combined with practical training. You are also encouraged to select an open major from any field within the university allowing you to customise your degree to your special interests. During your third year of study you will be offered the opportunity to participate in the internship program and gain valuable industry experience and a chance to establish professional connections. The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies.