BSc in Consumer Behaviour and Marketing

This course is the first of its kind in the UK, bringing together the disciplines of consumer behaviour, marketing, applied psychology, and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology, and Food and Nutritional Sciences. This is one of the most highly ranked marketing degrees in the UK (The Complete University Guide 2015) and you will gain insight from outside speakers from industry while you study. An important part of the degree is a consumer-based market research project. You will work in groups, acting as consultants for a real-life commercial or public sector client. You will also work on a large-scale individual project conducting applied research.