BSc in Consumer Behaviour and Marketing with Industrial Training

The difference between this course and BSc Consumer Behaviour and Marketing is that it includes a one-year industrial placement between the second and final year, either in the UK or abroad. This course is the first of its kind in the UK, bringing together the disciplines of consumer behaviour, marketing and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the Departments of Psychology, and Food and Nutritional Sciences. An important part of this course is a consumer-based market research project. You will work in groups, acting as consultants for a real-life commercial or public sector client. You will also work on a large-scale individual project conducting applied research and gain insight from outside speakers who are working in industry.