This is a one-year full-time programme which features modules that focus on the strategic importance of events, covering a range of contemporary issues within the area of events management, event tourism and event marketing.The programme is delivered by a dedicated academic team with a broad range of practical industry experiences who also have a variety of research interests related to events, particularly in the areas of motorsport events, events marketing and consumer behaviour and event sustainability. This programme benefits from a unique relationship with Silverstone Circuit which provides an Internship Programme.