The program equips students with the abilities needed to start and operate sports businesses or serve in public organizations and institutions, such as the Mexican Committee for the Promotion of Physical Culture and Sports (CONADE), the Municipal Institute for the Promotion of Physical Culture and Sports (IMCUFIDE), among others. Graduates are prepared to confidently make strategic decisions regarding professional sports clubs and players. They possess the skills to provide guidance for the successful launch of physical culture-related ventures. Graduates also know how to effectively manage the resources involved in the practice of any sport in order to guide practitioners into success.