This major is designed to leverage existing strengths in Innovation and Entrepreneurship by offering students a cross-disciplinary, flexible major that provides students with the knowledge and skills to develop and manage the innovation process, plan and commercialize innovations, evaluate and manage innovation opportunities, participate in and manage ideation and the new product development process, understand the legal and policy issues associated with new ventures, stimulate and manage the creation of new business enterprises both within and existing corporate structure and as start-up enterprises.