The BBA in General Business offers:A solid foundation in the core principles of management and essential business concepts, such as procedures for setting, prioritizing, and measuring business goalsThe opportunity to focus your studies and heighten your expertise in one of seven business concentrations, including accounting, finance, information systems, interdisciplinary, law, management, and marketingThe opportunity to enhance your experience and broaden your knowledge with electives from other academic areas and majors, including information systems, finance, or accountingThe opportunity to shape your program to a particular area of management, as well as fit in one or two minors