The new program merges studio practice from CGU s art program with coursework in the business, markets, history and theory of art, as well as core courses in finance, accounting, law, and marketing. Students maintain a fine art practice while learning broadly transferable business and management principles and techniques. In contrast to a conventional art degree such as an MFA, candidates for this degree pursue an entrepreneurship sequence, capped by the Startup Studio a course in which creative initiatives are pitched to panels of artists, arts professionals, business leaders, and entrepreneurs from the Los Angeles community